This one says:
You have 2 options here,
Option 1 - You can put ANY text you want in here.
Option 2 - We will fill it in with the text only portion of the
html message if you put the macro UNIVERSITY DIPLOMAS
[contents of said macro appeared here in the spam]
NOTE: Some email clients don't disply html data. In that case what you
put here will be seen by the recipient. If the email client does
display html data then this will NOT be seen by the recipient.
Based on this you may wish to put a text version of your add here;
however, you can also put some macros here to make the message
[contents of the macro appeared here for the second time in the spam]
So, it looks like spamming kits are available (metaspam?) for those too dumb to spam unaided. And that they have useability issues.
Hmm. I wonder, has anyone done any passive OS fingerprinting on spam traffic to see what kind of userbase it has?